Tymeka Lawrence, Founder of HairFinity

I’ve always been a business-minded person. I always knew I wanted to own my own business. I did not see anything wrong with other career paths, I just knew what I wanted to do long term.  However, I also knew that I needed an education. So, I had a plan to go to college, get a job, work for 5 years and start my own business. I was able to leave my job after working for only 4 years, so I actually beat my goal.

When I started Brock Beauty, I was pursuing several business ventures with my husband. I was actually doing the hair care research for myself. I did not think of it as a business idea at first. I had a problem, I looked for a problem, and then I found other women who had the same problem. I am naturally a problem solver, so I started putting out information about healthy hair techniques.

In the beginning, I struggled with work/life balance. I worked a lot, lost a lot of sleep, etc. However, overworking yourself doesn’t come without a consequence. When I realized that it could affect my health, I just thought about what was most important in my life. I thought about what I could live without, and what I couldn’t live without. My family and my health trumped my business, so it put things in perspective for me. Now, I just keep a schedule that works for me. I have certain hours for work and certain hours for my family.

Hairfinity came first. It was the result of me trying to find a solution to my own hair problems. I had been compiling research about hair care and sharing it with women online.

However, I felt that there was something missing that was deeper. That’s when I made the nutrition connection. Being a “math” person, I thought about having an infinite amount of hair; hence, the name, Hairfinity. When we started adding other products to our offerings, I thought we should have an umbrella company. The company is named after my husband Brock.

I think it takes so much passion and courage to try to do something different, and that is what I find common among entrepreneurs. Over the years, my work day has changed dramatically. In the early years, it was just my husband and I doing everything including customer service and packaging. Today, I am mostly involved with product development and overall management. So, a typical day in my working life is split into two parts. Half of the day would be spent surfing the internet looking for ways to improve something for others. The other half of the work day is spent in the office working with our various departments. The rest of the day is reserved for my family.

The part of my job that I enjoy the most is when I get a letter from a customer whose life has been changed by one of our products. I have gotten several of these over the years. Some of them come from cancer survivors who just wanted to feel normal again. Others were women who never felt comfortable with their hair or skin until after using one of our products. While beauty products may not seem “life changing,” it can be just that when it helps a person feel better about themselves.

The most challenging part of my job is deciding what to tackle first and who to focus on. Our team comes up with lots of ideas about products to help people, but you can’t do everything for everyone. It’s difficult to decide which products make the cut, and which ones don’t.

I would tell someone hoping to follow in my footsteps to believe in themselves. When you try to do something different, people won’t always be supportive. They won’t always see your vision. But if you believe in yourself, it will be easier to pursue your dreams and make them a reality.

I think my resourcefulness has been my key to success. I don’t claim to know everything or be the best at everything. But I am great at finding information and people to get things accomplished. I know my strengths and weaknesses. Where I am weak, I get help. Where I am strong, I give help. That has been my formula.

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